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Accountable advertising only Walmart can deliver

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Influence Walmart customers at every step of their journey

Today's shopper journey is complex. Customers no longer shop "online" or "in-store." They do both. A single shopping trip often begins online and ends in a store, with back and forth touchpoints along the way.

This is omnichannel shopping. This is Walmart.

Inspire customers as they search and browse

Walmart customers like to research products before they buy—35% of our in-store customers visit Walmart.com shortly before heading to their local Walmart store.

Reach customers as they replenish and re-engage

Walmart Online Grocery customers deliver high conversion rates and basket value. And once they've shopped Online Grocery three times, they're hooked.

See in-store and online sales results

87% of sales still happen in physical stores. Only Walmart can accurately measure the effect of your digital campaign not just on our site and mobile apps — but in our stores.

The best predictor of future purchases is past purchases

Walmart's proprietary platform analyzes billions of past and current omnichannel purchase signals to find the customers most likely to buy your product. Only Walmart can offer purchase-based targeting this precise and comprehensive.

Find the right customers for your product

Think beyond the ad campaign to a comprehensive strategy

Partner with Walmart Media Group on an omnichannel plan to keep your brand top-of-mind with Walmart customers. Launch new products, take advantage of key moments — and sell strong, all year long.

Always On

Our automated advertising tools ensure you never miss a sale.

Seasonal and category moments

Our proprietary customer-engagement data empowers you to act early and efficiently.

Product launches

Our targeting captures Walmart customers with high purchase intent.

Woman browsing Walmart.com on laptop
Walmart Media Group expands Sponsored Search offering through Walmart Advertising Partners Program

The Walmart Advertising Partners program is now live, giving brands direct access to Walmart Sponsored Products ads, real-time insights and more control over their campaigns.

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