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Influence Walmart customers at every step of their journey
Today's shopper journey is complex. Customers no longer shop "online" or "in-store." They do both. A single shopping trip often begins online and ends in a store, with back and forth touchpoints along the way.
This is omnichannel shopping. This is Walmart.
Inspire customers as they search and browse
62% of Walmart customers say their ad experiences on Walmart's site or app influence their in-store experience.
Source: Walmart Spark Panel, 2020. [Data was collected through an online survey distributed to Walmart Customer Spark panel members (N- 2291) managed by Customer Spark and Research Platform team (Global Data)]
Reach customers as they replenish and re-engage
Walmart pickup & delivery customers deliver high conversion rates and basket value. And once they've shopped pickup & delivery three times, they're hooked.
See in-store and online sales results
87% of sales still happen in physical stores. Only Walmart can accurately measure the effect of your digital campaign not just on our site and mobile apps — but in our stores.
The best predictor of future purchases is past purchases
Walmart's proprietary platform analyzes billions of past and current omnichannel purchase signals to find the customers most likely to buy your product. Only Walmart can offer purchase-based targeting this precise and comprehensive.Find the right customers for your product
Think beyond the ad campaign to a comprehensive strategy
Partner with Walmart Media Group on an omnichannel plan to keep your brand top-of-mind with Walmart customers. Launch new products, take advantage of key moments — and sell strong, all year long.
Our automated advertising tools ensure you never miss a sale.
Seasonal and category moments
Our proprietary customer-engagement data empowers you to act early and efficiently.
Our targeting captures Walmart customers with high purchase intent.