Connect with shoppers at every point along their digital purchase journey.

Walmart has changed the way people shop.
Your ads should, too.

As the world's largest omni-channel retailer, we are creating seamless experiences that allow customers to shop anywhere, anytime, delivering exactly what they want, when they want it. More than 95% of American consumers visit Walmart stores or every year* and with Walmart Media Group, you get exclusive access to connect and influence real shoppers along their entire purchase journey.

We have the solutions you need no matter what your goal or objective is

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  • Launch a new product
  • Educate shoppers on key product benefits
  • Drive online or in-store sales
  • Acquire new customers
  • Retain current customers
  • Gain actionable insights about your customers

What sets us apart

Shopper data at scale

Walmart Media Group combines hundreds of millions of online and in-store transactions per week with billions of shopper buying signals to create a holistic view of our customers. This unique database is what powers our advertising platform and enables your brand to reach real shoppers at scale.

Closed-loop measurement & solutions

Connect your marketing activities to actual purchases, both online and in store. We'll measure your media all the way from a viewed ad to an actual purchase and help you understand how each tactic and strategy at every point along the digital purchase journey drove a measurable result.

Transparency & accountability

We are committed to enhancing the customer experience through the ads they see. As a result, we are taking a much stronger stance on transparency by educating our brand partners on our measurement and ROI solutions to help ensure effective and efficient advertising.

* eMarketer, 2017