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The customer is #1. Always.

Since the first Walmart store opened in 1962, we've kept our customers at the center of everything we do.

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The Walmart Media Group mission

Enabling brands to reach customers at the right time and place, delivering highly relevant content and accountable advertising that enhances the Walmart shopping journey​.

Data-driven strategies to capture every customer

Visit Walmart for store locations.

Walmart customer data covers 90% of U.S. households

Walmart purchases

Our massive omnichannel customer data can identify who buys what, where and when.

Walmart is where America shops

Walmart customer demographics almost exactly mirror U.S. demographics. Every age, income bracket and ethnicity shops with us.

Walmart store visits and trends

We know when our customers shop, which departments they visit, and which products they buy, giving you deeper insight into their behaviors. Browse and Search Behaviors

Customers visit 12 million times a day. Our site is a key destination for searching and browsing.


Reach customers where they are

Imagine having access to the most extensive customer base in America. That's exactly what we offer. Any audience segment you want, anywhere in the country. It's all right here on our platform.

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Across the web

3 Takeaways from CES Walmart Innovation Panel

Personal Care

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Year in review & what's ahead in 2020

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Evolve your business

The evolution is happening, and you can be at the forefront of it all. Join Walmart Media Group and put our partners, expertise, and data to work for you.