The customer is #1. Always.
Since the first Walmart store opened in 1962, we've kept our customers at the center of everything we do.
The Walmart Media Group mission
Enabling brands to reach customers at the right time and place, delivering highly relevant content and accountable advertising that enhances the Walmart shopping journey.
Data-driven strategies to capture every customer
Visit Walmart for store locations.
Walmart customer data covers 95% of U.S. households
Our massive omnichannel customer data can identify who buys what, where and when.
Walmart is where America shops
Walmart customer demographics almost exactly mirror U.S. demographics. Every age, income bracket and ethnicity shops with us.
Walmart store visits and trends
We know when our customers shop, which departments they visit, and which products they buy, giving you deeper insight into their behaviors.
Walmart.com Browse and Search Behaviors
Customers visit Walmart.com 12 million times a day. Our site is a key destination for searching and browsing.
Reach customers where they are
Imagine having access to the most extensive customer base in America. That's exactly what we offer. Any audience segment you want, anywhere in the country. It's all right here on our platform.
3 Takeaways from CES Walmart Innovation Panel
Cleaning up with busy moms
Year in review & what's ahead in 2020
Evolve your business
The evolution is happening, and you can be at the forefront of it all. Join Walmart Media Group and put our partners, expertise, and data to work for you.