Own the entire purchase journey

The things that make Walmart so critical to your business’s success—massive scale and access to hundreds of millions of consumers—are the same things that make Walmart Media Group such a transformative partner for your brand’s growth.

Whether your brand needs to build broad awareness, launch a new product, or grow or defend market share, the best opportunity to "move the needle" at scale is with Walmart.


Grow and defend market share by dominating search

Our performance products and self-serve platform allow you to influence relevant searches on Walmart.com. We also provide a managed service that puts the power of Walmart behind your SEM strategy.


Stay with your audience across platforms and devices

Our highly targeted display ads reach shoppers on and off Walmart.com by leveraging a wide range of formats and tactics.


Engage Walmart shoppers across VUDU’s video-on-demand platform

Drive brand awareness to the Walmart customer with premium video inventory including in-stream video, platform sponsorships and shoppable ad units.

Closed-loop measurement

We tell you if shoppers who saw your ad bought the product online or in store, and then compare them to shoppers who did not see the ad. We remove the guesswork from assessing the effectiveness of your media spend, and we reinforce that with full transparency around advertising performance, measurement methodologies, and delivery against your brand’s specific KPIs.

  • Brand lift
  • Percent of exposed shoppers
  • Search lift
  • Product view lift
  • Add to cart
  • ROAS