Own the entire purchase journey

The things that make Walmart so critical to your business’s success—massive scale and access to hundreds of millions of consumers—are the same things that make Walmart Media Group such a transformative partner for your brand’s growth.

Whether your brand needs to build broad awareness, launch a new product, or grow or defend market share, the best opportunity to "move the needle" at scale is with Walmart.


Grow and defend market share by dominating search

Our performance products and self-serve platform allow you to influence relevant searches on Walmart.com. We also provide a managed service that puts the power of Walmart behind your SEM strategy.


Stay with your audience across platforms and devices

Our highly targeted display ads reach shoppers on and off Walmart.com by leveraging a wide range of formats and tactics.


Engage Walmart shoppers across VUDU’s video-on-demand platform

Drive brand awareness to the Walmart customer with premium video inventory including in-stream video, platform sponsorships and shoppable ad units.

Closed-loop measurement

We tell you if shoppers who saw your ad bought the product online or in store, and then compare them to shoppers who did not see the ad. We remove the guesswork from assessing the effectiveness of your media spend, and we reinforce that with full transparency around advertising performance, measurement methodologies, and delivery against your brand’s specific KPIs.

  • · Brand lift
  • · Percent of exposed shoppers
  • · Search lift
  • · Product view lift
  • · Add to cart
  • · ROAS
Our Privacy Policy

Walmartmedia.com Privacy Policy

This Privacy Policy explains how Walmartmedia.com collects, uses, and shares your personal information. (“Personal information” is information that identifies you or that can reasonably be linked to information that identifies you.) This policy applies when you visit www.walmartmedia.com (“Site”). Walmartmedia.com recognizes that you care about how your information is used, and your privacy is important to us. This Privacy Policy explains the choices you can make about what information we share. Please read this Privacy Policy carefully.


We ask that you read this Privacy Policy from time to time. Walmartmedia.com may modify this Privacy Policy at any time in its sole discretion. If we make material changes to this Privacy Policy that increase our rights to use personal information that we have previously collected about you, we will notify you either through an email to you provided or by prominent posting on the Site and, where appropriate, we will obtain consent from you either through email or the Site.


Information You Provide: Walmartmedia.com collects personal information about you when you interact with the Site. The information we may collect includes:

  • first and last name;
  • email address;
  • phone number; and
  • other information you provide us.

Information We Automatically Collect: We may automatically collect personal information from devices that you use to interact with the Site, as well as from your interaction with emails that we send to you. The personal information we automatically collect may include your IP address, browser type, device type, the webpage you visited before coming to the Site, pages you visited on the Site, time spent on those pages, information you searched for on the Site, when and for how long you visited the Site, and similar information, which we collect through cookies, beacons, and other technologies. The information we automatically collect will be associated with any personal information that you have provided to us.

Information We Receive from Other Sources: We may receive personal information about you from other sources to help us correct or supplement our records and help us improve our services to you, prevent or detect fraud, and for other business purposes.


Walmartmedia.com may use the personal information it collects about you for a number of purposes, including to:

  • To contact you regarding your interest with the Walmart Media Group
  • To provide the services offered by Walmart Media Group
  • To send you information about our services and products
  • To perform analysis to help improve our services and products
  • To comply with legal or contractual obligations
  • To prevent fraud and protect our property and assets

If you decide at any time that you no longer wish to receive marketing and promotional materials from us, please follow the unsubscribe instructions provided in any of the communications you receive from us. You may also contact us at BrandAdvertising@Wal-mart.com to make your request to unsubscribe from further marketing emails from the respective Site.


We may share your personal information with our affiliates and subsidiaries for their business purposes as well as any of the business purposes set forth in this Privacy Policy. Walmartmedia.com also may share your personal information with third-party service providers who perform services and functions on our behalf to support our interactions with you.

Walmartmedia.com may share your personal information with other third parties, including law enforcement authorities, where we determine that doing so is appropriate to:

  • enforce our Terms of Service;
  • protect our property, services, and legal rights, and the rights of others;
  • provide maintenance services, database management, and similar site-related services;
  • prevent physical harm to persons or the property of others;
  • prevent fraud or other illegal activity against Walmartmedia.com and others; support auditing, compliance, and corporate governance functions;
  • comply with subpoenas, court orders, or similar legal processes, including to law enforcement agencies, regulators and courts; or
  • comply with any and all applicable laws.

Other than as described above, we will not share your personal information with third parties.

Aggregated, Non-Identifying Information: Walmartmedia.com may share aggregated information that is not individually identifiable (or personal information) with third parties for any purpose including industry analysis, demographic analysis, and targeted ad delivery.


When you visit the Site, Walmartmedia.com may place pieces of code, commonly referred to as "cookies," or similar technology on your devices. Walmartmedia.com may begin collecting information about you or your activity on devices associated with you through cookies or similar technologies as soon as you visit the Site. By using the Site, you permit Walmartmedia.com to collect and use your personal information from activity on devices associated with you in accordance with this Privacy Policy.

Walmartmedia.com may use cookies for a number of purposes: First, we may use persistent cookies to collect and analyze information about your online activity to help us improve our services. Second, we may use session ID cookies to enable certain features of the Site to better understand how you interact with the Site, and to monitor aggregate use of the Site by Walmartmedia.com users. Unlike persistent cookies, session cookies are deleted from your computer when you log off of the Site and close your browser.

We also may use "pixel tags," "web beacons," and other technologies on the Site to collect usage, demographic, and geographic location data, which allow us to count users who have visited certain pages of the Site, to deliver branded services, and to help determine the effectiveness of promotional or advertising campaigns. Some internet browsers (e.g. Internet Explorer, Safari, Chrome) offer their own opt outs for interest-based advertising. The ad networks and ad service providers we participate with may not recognize these opt outs. Information about how to opt out of certain online interest-based advertising is discussed in the next section of this policy.


Third parties, including advertisers, may collect information, potentially including personal information, about your activities over time and across different websites when you use the Site. Those third parties may use cookies, pixel tags, web beacons, mobile application advertising identifiers and other technologies. Those third parties may also provide Walmartmedia.com with information and reports about data collection, ad response measurement, analytical information, and assist with delivery of relevant marketing messages and advertisements.

Collection of your information by third parties is not governed by this Privacy Policy. Please consult the privacy policies of those third parties to determine how they collect and use your personal information. Many third-party advertisers and some web browsers and mobile devices allow you to opt out of third-party advertising. Information and resources regarding how to opt out of interest-based advertising are available from the Digital Advertising Alliance at http://www.aboutads.info/choices/.


You can request that we review or modify your personal account information by contacting us. If you would like us to modify your account information, please contact us at BrandAdvertising@Wal-mart.com. We will use commercially reasonable efforts to honor your request. We may retain a copy of your records as required by law or for legitimate business purposes.


Walmartmedia.com has implemented an information security program that includes administrative, technical and physical controls designed reasonably to safeguard your personal information.


We reserve the right to disclose, sell, or transfer all information related to the Site, including personal information:

  • to a subsequent owner, co-owner or operator of one or more of the Site; or
  • in connection with a corporate merger, consolidation, or restructuring; the sale of substantially all of our stock and/or assets.


The Site to which this Privacy Policy applies is subject to U.S. law, unless otherwise stated in this Privacy Policy. By using the Site or providing us with your information, you are directly transferring your information to us in the United States. In addition, we may transfer the information that we collect through the Site to other countries where we do business. These countries may not have the same data protection laws as the country in which you reside. When we transfer personal information we collect about you to other countries, we will protect that information as described in this Privacy Policy or as otherwise required by law, even though a given country may not have the same privacy and data protection laws as the country in which you reside. You agree to and acknowledge our collection, transfer, and processing of your personal information in accordance with this Privacy Policy.


The Site are directed to operations in the United States. Walmart Media Group does not offer services in Europe or the European Economic Area.


The Site is a general audience website not directed at children under the age of 13. If we obtain actual knowledge that any information we collect has been provided by a child under the age of 13, we will promptly delete that information.


Please contact us if you have any questions or comments about our privacy practices or this Privacy Policy. You can reach us online at BrandAdvertising@Wal-mart.com or you can write to us at:

Walmart Corporate
Privacy Office, MS #0160
702 SW 8th Street
Bentonville, AR 72716-0160