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Sponsored Products

Get discovered when it matters most.

Increase product sales and visibility and defend your market share with cost-effective ads that reach customers as they search and browse Walmart.com.

Laptop displaying a "Sponsored Product" advertising module.
Brand Amplifier

Improve brand recognition and showcase your product portfolio. Your logo, a custom headline and up to three of your SKUs appear at the top of relevant search results.

Walmart.com search results page with a "Brand Amplifier" Sponsored Product display showing a granola brand logo and products highlighted in magenta.
Buy Box

Your product appears as the most relevant alternate purchase option on product detail pages.

Walmart.com search results page with a recommended Sponsored Product of ice cream highlighted in magenta.

Choose the Sponsored Products campaign type that supports your goals

An Automatic campaign provides maximum exposure. A Manual campaign offers maximum control.

Automatic

Your Sponsored Products ads are served to all customers searching for products like yours.


Ideal for brands that are new to advertising, hope to widen their existing customer base or are launching a product.

Easy setup

No keyword management

High impression volume


Manual

Your Sponsored Products ads are served to select customers based on their keyword choice.


Ideal for products with a long history on Walmart or brands that already know the keywords their customers use.

Access to Walmart’s Keyword Analytics tool

Select your own keywords

Full campaign control

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Get discovered

Contact Walmart Media Group to get started with Sponsored Products today.

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