A Personal Care brand wanted to grow online and in-store sales of multiple product lines by tapping into a relevant seasonal moment. With an insights-driven approach, the brand sought an omni solution during Back to School.
- Increase online sales and incremental in-store sales.
- Gain new-to-brand customers.
- Inspire purchase of product bundles.
A seasonal "shower caddy stock-up" campaign to bring busy moms of college-bound students into Walmart stores, created in partnership with Walmart Media Group.
- An integrated digital and in-store seasonal program can yield exponential results.
- Exposure to ads on Walmart.com can inspire purchase at Walmart stores.
- Reach new-to-brand customers with Walmart.com homepage and purchased-based media.
|A Shower of Success|
|Timing||August - September 2019|
Metrics are for Q3 FY20