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Cleaning up with busy moms

2019
Laptop with Unilever's marketing campaign
Background

A Personal Care brand wanted to grow online and in-store sales of multiple product lines by tapping into a relevant seasonal moment. With an insights-driven approach, the brand sought an omni solution during Back to School.

Goals
  • Increase online sales and incremental in-store sales.
  • Gain new-to-brand customers.
  • Inspire purchase of product bundles.
Solution

A seasonal "shower caddy stock-up" campaign to bring busy moms of college-bound students into Walmart stores, created in partnership with Walmart Media Group.

Takeaways
  • An integrated digital and in-store seasonal program can yield exponential results.
  • Exposure to ads on Walmart.com can inspire purchase at Walmart stores.
  • Reach new-to-brand customers with Walmart.com homepage and purchased-based media.
A Shower of Success
TimingAugust - September 2019
ChannelsWalmart.com

Mobile

Walmart stores
TacticsHomepage Lockout

Purchase-based Targeting

Contextual Targeting

Bar graph with impressions by audience segment

Bar graph with impressions by contextual segment

Metrics are for Q3 FY20

Unilever products displayed on a white background

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