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Walmart advertisers, class is in session

May 19, 2020By Kara Rousseau, Head Of Marketing at Walmart Media Group

Traditionally, this is the time of year when retailers start thinking about the back-to-school/back-to-college shopping season, which begins in June and runs through September. This year, it’s not yet certain whether students will return to campus in the fall or continue virtual classes from home. But families and teachers will still need school supplies. That’s where Walmart comes in.

As much of America stays home, we’ve seen a remarkable surge in the adoption and use of the Walmart app and Walmart.com. Monthly searches on our site and app are up 71% year-over-year.

There’s been an even more significant uptick in categories popular with Walmart’s back-to-school and back-to-college customers. On Walmart.com, we’ve seen a 231% YoY increase in searches for Personal Care, Food & Beverage by 217% and Beauty by 89%1. As brands in these and other categories put together their back-to-school and back-to-college advertising, we’ve gathered some helpful insights into this important season.

Now more than ever, Walmart is dedicated to making our customers’ lives easier and more convenient. And Walmart Media Group is working to deliver effective seasonal ad solutions for our brand partners. Start planning your campaign today.

Infographics

Source: 1According to Walmart First Party Data for April 2020. Reflecting 2019 ~ 2020 average monthly search volume

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